It's Not Self-Help
It's G-d Help.
They say how funny it is that 12 steps is referred to as "self-improvement" or "self-help" in the bookstores.
It's really the opposite of self-help - which is how we got screwed up in the first place, of course.
It's about G-d-help, meaning: learning how to accept the unadorned truth about ourselves, accept His help in place of our ineptness, start to take directions, and really get better for a change.